We are seeking an experienced and driven Marketing Lead to spearhead the development and execution of our marketing strategies, ensuring alignment with our objectives. This role requires a creative, strategic thinker with the ability to manage a multidisciplinary marketing team and collaborate with technical, sales, and creative teams.

1. Strategic Marketing Leadership:

   • Develop and implement marketing strategies that support IT growth and brand awareness.

   • Align marketing activities with sales objectives to drive lead generation and conversion.

2. Event Management:

   • Plan, organize, and execute marketing events, such as trade shows, seminars, and product launches, to engage with customers and showcase solutions.

3. Website Oversight:

   • Oversee the company’s website, ensuring that it serves as a marketing backbone.

   • Collaborate with software teams and manage execution teams to ensure seamless updates, functionality, and user experience.

4. Email Marketing Campaigns:

   • Design and execute targeted email marketing campaigns to nurture leads and maintain customer engagement.

5. Social Media Strategy:

   • Manage and optimize the company’s presence across social media platforms.

   • Drive engagement and brand visibility through innovative and relevant content.

6. Branding Initiatives:

   • Maintain and enhance the company’s brand identity, ensuring consistency across all touchpoints.

   • Champion brand-related initiatives that set the company apart in the IT sector.

7. Giveaways and Promotions:

   • Plan and execute promotional activities and giveaways to strengthen relationships with clients and stakeholders.

8. Lead Generation:

   • Develop and implement strategies to generate high-quality leads, leveraging various digital and traditional marketing channels.

9. Content Development:

   • Supervise the creation of compelling content, including blogs, whitepapers, case studies, and more, to educate and engage target audiences.

10. Collaboration:

    • Work closely with the IT sales and technical teams to ensure marketing efforts are aligned with product features and market demands.

    • Collaborate with other departments to execute marketing campaigns seamlessly.

11. Performance Analysis:

    • Track and analyze the performance of marketing campaigns, making data-driven adjustments to optimize results.

• Bachelor's degree in Marketing, Business, or a related field

• Experience in IT industries is an advantage of the same function - marketing or a similar role.

• Strong leadership and team management skills.

• Proficiency in digital marketing platforms and tools.

• Excellent written and verbal communication skills.

• Ability to analyze data and craft actionable insights.

• Experience managing multidisciplinary teams and working cross-functionally.

Please refer to job description.