• Develop and own the Annual Channel Business Plan, setting clear priorities and success criteria for key SKUs.
• Manage and monitor Distribution, Merchandising, and Execution (DME) activities specific to the channel.
• Lead planning and creation of cascading marketing materials and trade communications to support execution.
• Act as the marketing liaison for product innovations and new launches within designated channels.
• Coordinate with Sales Operations and cross-functional teams to communicate trade programs and product updates.
• Prepare and maintain a channel calendar to guide promotions and initiatives by account or territory.
• Provide on-the-spot marketing support during customer engagements, answering product and plan-related queries.
• Conduct post-implementation reviews of channel programs to assess effectiveness and identify improvements.
• Collaborate on the development and enforcement of Trade Terms & Allowances (TTA) guidelines to maximize investment returns and ensure strategy execution.
• Ensure all marketing materials adhere to brand standards and are released timely.
  
  
  

• Bachelors degree in Business or a related field preferred.
• 3 to 6 years of experience in Modern Trade Marketing and Sales, ideally within FMCG or Food & Beverage industries.
• Solid understanding of project management, financial principles, and strategic planning.
• At least 2 years of experience managing a team with proven leadership skills.
• Strong communication and negotiation abilities.
• Expertise in Shopper Marketing, with the ability to analyze data and convert insights into actionable initiatives.
• Experienced in handling challenging direct reports and leading teams through complex situations.
  

Please refer to job description.