Toovem Philippines OPC seeks a highly skilled and strategic SEO Lead to drive organic growth and optimize our digital presence. This role requires expert-level knowledge in SEO, including technical SEO, link-building strategies, on-page optimization, competitor analysis, and keyword research. The ideal candidate will collaborate closely with Developers, Designers, and SEO Content Writers to execute data-driven strategies that align with search engine algorithms and user behavior. Additionally, this individual will leverage their understanding of UX design, heatmaps, and conversion rate optimization (CRO) to create seamless customer experiences that drive engagement and conversions.

Key Responsibilities

1. Advanced SEO Strategy Development

• Design and implement comprehensive SEO strategies to improve organic search rankings, traffic, and conversions.
• Develop actionable plans to optimize digital funnels while applying marketing psychology principles to enhance customer journeys.
• Stay updated on algorithm changes and industry trends to maintain a competitive advantage.

2. Competitor & Keyword Analysis

• Conduct detailed competitor analysis to identify gaps in content, backlinks, and ranking opportunities.
• Perform extensive keyword research to uncover high-value short-tail and long-tail keywords relevant to target audiences.
• Use insights from analysis to refine content strategies and align with search intent.

3. Technical SEO Optimization

• Conduct regular audits to address issues like site speed, crawlability, mobile responsiveness, and structured data implementation.
• Collaborate with Developers to resolve technical issues and integrate best practices into website architecture.
• Ensure seamless navigation and site structure for both users and search engines.

4. Link-Building Strategies

• Develop and execute effective link-building campaigns focused on acquiring high-quality backlinks from authoritative sources.
• Utilize outreach, partnerships, guest blogging, and content promotion to enhance domain authority and visibility.
• Monitor backlink profiles to ensure compliance with search engine guidelines while avoiding penalties.

5. On-Page Optimization

• Optimize website elements such as meta tags, headers, URLs, internal links, and content structure for targeted keywords.
• Collaborate with Designers and Content Writers to ensure on-page elements align with both SEO best practices and user experience goals.

6. UX & Heatmap Integration

• Leverage heatmaps to analyze user behavior patterns such as clicks, scrolls, and engagement hotspots.
• Use insights from heatmaps to improve content placement, navigation design, and mobile optimization.
• Work closely with Designers to create intuitive layouts that enhance user experience while supporting SEO objectives.

7. Conversion Rate Optimization (CRO)

• Apply CRO principles by identifying barriers in the conversion funnel using tools like A/B testing methodologies.
• Optimize landing pages for higher engagement rates by integrating UX improvements based on behavioral insights.
• Analyze user behavior data to refine CTAs (calls-to-action) based on psychological triggers that drive conversions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Psychology, or a related field.
• Minimum 5 years of hands-on experience in advanced SEO strategies.
• Expert-level knowledge of technical SEO, link-building strategies, on-page optimization, competitor analysis, and keyword research.
• Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics/Search Console.
• Strong understanding of UX design principles and heatmap tools like Hotjar or Contentsquare.
• Proven experience in CRO techniques including A/B testing methodologies.
• Exceptional analytical skills with the ability to translate complex data into actionable insights.
• Strong collaboration skills for working with Developers, Designers, and Content Writers.
• Familiarity with marketing psychology principles for optimizing customer journeys.

Why Join Toovem Philippines OPC?

• Innovative Work Environment: Be part of a forward-thinking company that values creativity in digital marketing strategies.
• Collaborative Culture: Partner with talented professionals across multiple disciplines to drive impactful results.
• Professional Growth: Opportunities for continuous learning in advanced SEO techniques and CRO applications.
• Impactful Role: Your expertise will directly influence the company’s online visibility and business growth trajectory.

Please refer to job description.