POSITION SUMMARY

As the Director of Acquisition Marketing, you will be responsible for developing, executing, and optimizing strategies to drive customer acquisition across multiple channels. This role demands a strategic leader who can balance innovative marketing tactics with data-driven decision-making to fuel our growth in the competitive online gambling market.

DUTIES AND RESPONSIBILITIES

Strategy Development & Execution:

• Lead the development and execution of the overall customer acquisition strategy, ensuring alignment with company growth goals and market opportunities.
• Identify new acquisition channels, campaigns, and strategies to expand the customer base and increase revenue.

Campaign Management:

• Oversee the execution of multi-channel marketing campaigns, including paid media (PPC, display, social, etc.), affiliates, SEO, and email marketing.
• Manage budget allocation and resource planning for campaigns to ensure optimal return on investment.

Data Analysis & Optimization:

• Use data analytics to measure campaign performance, identify trends, and make adjustments to improve conversion rates and cost per acquisition (CPA).
• Work closely with the Data Science and Analytics teams to derive actionable insights for continuous optimization.

Team Leadership & Development:

• Lead and mentor a high-performing acquisition marketing team, providing guidance and professional development opportunities.
• Foster collaboration between marketing, product, and sales teams to ensure seamless execution of acquisition initiatives.

Customer Journey & Retention Focus:

• Develop a deep understanding of the customer journey and funnel and optimize acquisition strategies with a focus on both short-term wins and long-term customer lifetime value.
• Collaborate with retention marketing teams to ensure smooth transitions for newly acquired customers into ongoing engagement programs.

Market & Competitor Analysis:

• Conduct thorough market research to understand customer needs, competitor activities, and emerging trends in the online gambling industry.
• Stay up to date with industry regulations, ensuring all marketing practices comply with legal requirements.

Reporting & Stakeholder Communication:

• Provide regular reporting to senior leadership on the performance of acquisition initiatives, including key metrics such as CPA, ROI, and lifetime value.
• Present insights and recommendations for optimizing marketing efforts to achieve business objectives.

QUALIFICATIONS AND REQUIREMENTS

• Experience with marketing automation tools, CRM systems, and web analytics platforms (e.g., Google Analytics, Adobe Analytics, etc.).
• Bachelor’s degree in Marketing, Business, or related field (advanced degree a plus).
• Proven experience in a director level or higher acquisition marketing role targeting the Philippines Market for 5 years or more. Experience in online gambling, iGaming, or gaming industry in the Philippines Market is a plus but not essential.
• Strong expertise in digital marketing channels including SEO, SEM, affiliate marketing, display, social media, and email campaigns.
• Demonstrated success in driving significant user growth and meeting acquisition KPIs.
• Strong analytical skills with experience using data to drive decisions and optimize marketing strategies.
• Strong leadership skills with the ability to motivate and manage a team effectively.
• In-depth knowledge of online gambling industry trends, legal regulations, and customer acquisition best practices.

Please refer to job description.