We are seeking an experienced SEO Specialist with a strong background in the online casino and gaming industry to join our team. This role requires expertise in SEO strategies, content creation, and optimization techniques tailored for the iGaming sector. The ideal candidate will be responsible for enhancing our online visibility, driving organic traffic, and ensuring our brand ranks competitively across search engines.

Key Responsibilities:

SEO Strategy & Implementation:

• Develop and execute SEO strategies to improve organic search rankings and increase website traffic.
• Conduct keyword research tailored to online casino, betting, and gaming trends.
• Optimize on-page elements such as meta tags, content, URL structures, and internal linking.
• Implement technical SEO best practices, including site audits, page speed optimization, and mobile-friendliness improvements.
• Monitor and enhance website performance using SEO tools (Google Search Console, Ahrefs, SEMrush, etc.).

Content Development & Optimization:

• Create and optimize engaging, high-quality content related to casino games, betting guides, and industry news.
• Ensure all content is SEO-friendly, user-focused, and compliant with industry regulations.
• Collaborate with the content and marketing team to align SEO efforts with overall brand messaging.

Off-Page & Link-Building:

• Execute link-building strategies to improve domain authority and search rankings.
• Research and identify partnership opportunities with relevant gaming blogs, forums, and affiliate websites.
• Manage and optimize local SEO efforts for physical casino outlets in the Philippines.

Analytics & Reporting:

• Track and analyze SEO performance metrics, providing actionable insights.
• Generate monthly reports on keyword rankings, organic traffic, and ROI from SEO efforts.
• Stay updated on search engine algorithm changes, industry trends, and competitors’ strategies.

Qualifications and Skills:

• 2+ years of SEO experience, preferably in the iGaming, online casino, or sports betting industry.
• Proven expertise in using SEO tools (Ahrefs, SEMrush, Google Analytics, Google Search Console).
• Strong content writing skills with experience in creating casino-related articles, guides, and blog posts.
• Knowledge of technical SEO, including site structure, schema markup, and page speed optimization.
• Experience with affiliate marketing and link-building strategies is a plus.
• Understanding of local SEO strategies for targeting the Philippine market.
• Ability to work in a fast-paced environment and adapt to search algorithm updates.

Please refer to job description.