About the role



We are looking for a highly driven and experienced professional to conceive, manage, analyze and optimise campaigns to drive our overall customer growth in line with the business goals and brand strategy. Being one with good domain experience across omni-channel digital marketing platforms, tools, and ad. technologies, coupled with technical expertise in performance marketing, you will be closely with our Content Marketing, Channel Marketing, Creative, Product and Sales teams to execute strategic demand generation and marketing plans to maximize campaign ROI. This full-time position is based in Makati City Metro Manila and will involve developing and executing engaging content across various digital channels to attract and retain customers.

 

What you'll be doing

• Formulate digital marketing strategies and lead as the project manager of assigned digital marketing activities across owned and paid channels.
• Execute end-to-end social media advertising campaigns, paid search/display/media tactics and optimization, including ad creation, keyword/format recommendations and campaign settings, as well as ongoing optimization efforts in ad spend and conversion rates.
• Spearhead the SEO efforts, including ongoing keyword research to optimize website and blog contents, landing pages, and other website domain authority structures, to enhance organic keyword ranking performances.
• Engage with internal and external stakeholders, partners and customers regionally to devise and deliver scalable marketing programmes, and/or adapt other regions' programmes for our regional execution.
• Co-lead the production of engaging written, graphic and video contents for various digital and online platform deployment.
• Collect and interpret digital metrics, and report on campaign performances against defined KPIs.
• Analyze content intelligence, results, and effectiveness of campaigns to improve content marketing efforts and deliver actionable insights and recommendations.
  
   

What we're looking for

• Minimum 4-10 years of experience in content marketing or a related field
• With proven success in setting up and optimization paid media strategies on various channels including Google network, LinkedIn, Facebook, and other third-party platforms.
• Good exposure in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Familiar with measuring digital marketing performances and drawing insights for further optimization, using web analytics tools such as Google Analytics and SEMRush.
• Previous experience working with CRM system, such as Salesforce, is a bonus.
• Strong analytical skills and data-driven thinking.
  
  A hands-on problem solver with the ability to work independently and to deal with ambiguity.
• Strong sense of ownership and determination to thrive in an agile environment.
  
   

What we offer

• Competitive salary 
• Comprehensive health and wellness benefits
• Opportunities for professional development and career growth
• Collaborative and supportive work environment
• Work-life balance initiatives, including flexible working arrangements

About us



GMO GlobalSign, Inc. is a leading global provider of digital certificates and online brand protection solutions. Our mission is to enable businesses, large and small, to securely conduct online transactions, communicate, collaborate, and distribute valuable information through the use of digital certificates and services. With over 20 years of experience in the cybersecurity industry, we are committed to helping our customers build trust and grow their online presence.

If you're excited about the opportunity to be a part of our dynamic team, we encourage you to apply now.

Please refer to job description.