- Responsible for coffee course sales and client follow-up, including enquiry responses, course introductions, invitation for registration, payment collection, and after-sales follow-up.

- Plan and execute advertising campaigns (Facebook Ads, Instagram Ads, Google Ads, etc.) to increase course exposure and enrolment rates.

- Assist in formulating course sales strategies to achieve monthly sales targets.

- Regularly review advertising performance and propose optimization plans.

- Communicate closely with baristas and course teams to ensure promotional materials align with actual course content.

- Handle student registration forms, WhatsApp enquiries, and automated system integration (e.g., ChatDaddy).

Education:

• Diploma or above, preferably in Marketing, Advertising, Communication, or Business Management.

Experience:

• Minimum 1 year of sales experience (preferably in education, training, coffee, or F&B industry).
• Minimum 1 year of digital advertising experience, familiar with Facebook Ads Manager and Instagram advertising setup.

Skills:

• Proficient in using social media (Facebook, Instagram, WhatsApp Business, etc.).
• Strong copywriting skills, able to write promotional content independently.
• Familiar with basic Canva operations; able to create simple advertising visuals is a plus.
• Content & Copywriting Skills:
• Ability to write compelling sales copy (both Chinese and English), including ad headlines, course introductions, and CTAs.
• Able to adapt tone and wording for different target audiences.

Personality:

• Proactive and result-oriented.
• Excellent communication and teamwork skills.
• Passionate about coffee culture and enthusiastic about promoting coffee courses.

Language:

• Fluent in both Chinese and English for communication and writing.

Others:

• Willing to work on weekends or evenings if required (depending on class schedules).
• Have own transport to travel to Kajang.

Digital Marketing Skills

• Able to operate Facebook Ads Manager, Instagram Ads, Google Ads platforms independently.
• Understands audience targeting, pixel setup, and retargeting strategies.
• Capable of analyzing advertising reports (CTR, CPM, CPA, ROAS) and optimizing accordingly.
• Design & Visual Sense
• Proficient in Canva or Photoshop for basic ad visuals.
• Possesses a strong sense of visual aesthetics to ensure professional and consistent designs.

Customer Relationship Management Skills

• Familiar with CRM systems (e.g., HubSpot, Zoho, Salesforce, ChatDaddy + Google Sheet integration).
• Able to build sales funnels and maintain customer databases with proper data management and tracking.

Sales & Negotiation Skills

• Confident in phone or WhatsApp communication, identifying client needs and guiding towards closing deals.
• Understands upselling and cross-selling techniques to increase customer value.

Communication & Teamwork

• Able to communicate effectively with baristas, designers, and management teams to coordinate course promotions.
• Strong cross-department collaboration skills to achieve marketing goals.

Organization & Self-Management

• Able to prioritize tasks independently and manage multiple promotional projects concurrently.
• Strong time management skills to ensure timely execution of ads and follow-ups.

Analytical & Problem-Solving Skills

• Able to propose improvement plans based on sales or advertising results.
• Logical thinker who can quickly identify gaps in sales funnels and optimize them.

Technical & Tool Skills

• Familiar with WhatsApp Business API or ChatDaddy automation operations.
• Proficient in Google Sheets/Excel for data tracking.
• Able to create registration forms using Google Forms or Typeform.
• Basic understanding of Google Analytics and Meta Pixel setup is a plus.

Language Requirements

• Fluent in written and spoken Chinese and English; able to write professional copy and communicate clearly with clients.
• Proficiency in Malay or other languages (Thai/Japanese) is an added advantage.