KEY RESPONSIBILITIES 

Strategic Leadership 

• Define and lead the organization’s overarching marketing strategy, with a focus on brand building, market penetration, and sustained customer growth. 

• Translate business goals into actionable marketing initiatives across multiple channels, including digital, direct-to-consumer, and retail. 

• Analyze consumer trends, market insights, and competitive landscapes to inform 

strategic decisions and future growth opportunities. 

Omnichannel Marketing & Customer Engagement 

• Lead integrated marketing efforts across various platforms—digital, social, on-site retail, and third-party retail partners. 

• Drive performance and visibility across e-commerce channels, physical brand spaces

(e.g., kiosks), and emerging health and wellness retail partners. 

• Align campaign messaging and customer journey experiences to ensure consistency 

across all consumer touchpoints. 

• Leverage analytics to improve reach, conversion, and retention across both online and offline channels. 

Operational Oversight 

• Manage the day-to-day operations of the marketing team to ensure timely and high-quality execution of campaigns and initiatives. 

• Set and monitor KPIs and marketing goals in alignment with business objectives and 

financial targets. 

• Oversee budget planning, spend efficiency, and vendor relationships to maximize 

marketing ROI. 

• Ensure marketing operations are scalable, data-informed, and aligned with overall 

business growth. 

Reporting & Analytics 

• Lead the development of regular marketing reports, dashboards, and insights covering campaign performance, e-commerce and retail metrics, customer engagement, and brand health. 

• Track and analyze key marketing metrics, such as customer acquisition cost, conversion rates, retention, and lifetime value. 

• Translate data into actionable insights to support decision-making and continuous improvement.

• Collaborate with data and analytics teams (or vendors) to maintain consistent, 

executive-ready reporting. 

Cross-Functional Collaboration 

• Collaborate with Sales, Retail Operations, and E-Commerce teams to align marketing 

efforts with commercial and operational objectives. 

• Partner with internal teams to connect marketing insights with sales trends, inventory 

movement, and customer behavior. 

• Coordinate with Finance to report on marketing contribution to revenue, brand 

performance, and cost efficiency. 

• Work with external creative and media agencies to execute campaigns that reflect brand identity and drive measurable outcomes. 

• Support cross-departmental initiatives, new product launches, and retail expansion plans with cohesive marketing rollouts. 

Team Leadership 

• Lead, mentor, and develop a high-performing marketing team, ensuring alignment with company culture and business objectives. 

• Foster a collaborative environment that encourages innovation, creativity, and 

accountability. 

• Conduct regular performance evaluations and support ongoing professional development of team members. 

• Promote knowledge-sharing and alignment across marketing functions to drive team success. 

• Bachelor’s degree in Marketing, Business Management, Business Administration or any related field; Master's degree required. 

Experience 

• Minimum 8–10 years of progressive experience in marketing, with 3+ years in a senior leadership role. 

• Proven track record and experience in both digital marketing and retail/channel 

marketing, preferably in a fast-paced consumer products environment. 

• Strong understanding of integrated campaigns across multiple sales and marketing 

platforms. 

• Strong knowledge of brand management, digital marketing, market research, and analytics. 

• Familiarity with consumer engagement in e-commerce, brand-owned retail spaces, and partner-driven retail channels. 

• Industry experience in beauty, skincare, health, or cosmetics is highly preferred. 

SKILLS AND COMPETENCIES 

Technical Skills: 

• Omni channel marketing strategy and execution 

• Digital and social media marketing 

• Retail and shopper marketing 

• Campaign performance analysis and data interpretation 

• CRM, automation tools, and e-commerce metrics 

Soft Skills: 

• Visionary leadership and strong business acumen 

• Effective communicator and storyteller 

• Collaborative and relationship-driven 

• Agile mindset with strong decision-making skills 

• High sense of ownership and adaptability