1. Responsible for sourcing new accounts through implementation of SBU’s marketing strategies, plans and programs, and by providing efficient service to achieve customers' satisfaction. 
2. Conducts regular sales calls/visits to generate new accounts and maintain existing accounts.
3. Assists the Immediate Superior in gathering information on new developments in modern trade business which are of interest to customers and the company.
4. Monitors and knows competitors' activities.
5. Manages all modern trade accounts and monitors all available stocks.
6. Checks all modern trade outlets.
7. Coordinates and handles merchandisers as well as manpower agency.
8. Manages bad orders within acceptable BO allowance.
9. Prepares weekly sales report. 
10. Adheres to the standards, policies and procedures of the SBU.
11. Assists in the conduct of market research and development of marketing plans and collaterals aligned with the general direction of the business unit.
12. Monitors progress of sales/revenue of assigned territory and takes necessary actions to achieve target.
13. Generates new accounts through aggressive marketing efforts. 
14. Ensures maintenance of existing accounts by delivering efficient service and constantly reviewing rates and special arrangements to their satisfaction without adversely affecting the company's sales target.
15. Facilitates processing of Accounts Receivables by coordinating closely with Finance, Accounting and Administration Unit. 
16. Attends training programs as required based on the agreed Individual Development Plan (IDP).
17. Assists in the conduct of evaluation of vendors' performance by providing necessary feedback to Superior.
18. Assists in the conduct of Customers' Satisfaction Survey by gathering data, summarizing and analyzing feedback. Coordinates with all concerned to improve service delivery.
19. Maintains confidentiality of customers' information, e.g. special arrangements and schedules.
20. Records and submits report to the immediate superior on the nature and frequency of service failures and/or complaints and recommends actions to minimize such occurrences.
21. Reminds clients/customers on government statutory requirements related to modern trade operations. 

Please refer to job description.