Marketing Campaign Planning

• Responsible for planning and executing brand promotion and marketing activities, including but not limited to online and offline marketing, community operation, PR activities, etc.

• Develop creative and impactful marketing plans that align with market trends to enhance brand exposure and user engagement.

Content Planning and Creativity

• Gain in-depth understanding of the blockchain, cryptocurrency, and financial industries, and create marketing content that is aligned with industry trends.

• Responsible for the creative planning of brand promotional materials, event promotional copy, and social media content.

Cross-Department Collaboration

• Work closely with design, product, operations, and BD teams to ensure effective implementation and execution of planning proposals.

• Optimize marketing strategies based on user profiles and market data to improve ROI (Return on Investment).

Market Trends and Competitor Analysis

• Continuously monitor market dynamics, competitor strategies, and industry hotspots, and timely adjust and optimize planning proposals.

• Leverage data analysis and user feedback to drive optimization and upgrades of brand marketing activities.