1.Content Strategy & Planning

•  Develop monthly content plans (copy, captions, hashtags).
• Customize content for each platform (IG, TikTok).
• Respond to comments and DMs (community engagement).
• Track trends and execute viral content strategies
• Content Plan for EDM Topics
• Social Media Analytics (ER, VTR, CM)
• Manage WA Community (Admin, Content Plan)
• Having the ability to analyze platform data and understanding how to calculate engagement metrics, view-through rate, chat metrics, and cost per engagement (paid content).

2.Trend Monitoring & Viral Execution

• Actively monitor digital and industry trends to propose relevant and timely viral content ideas.
• Implement data-driven viral content strategies tailored to the behavior of each platform's users.

3.Community Management

• Respond to comments, direct messages, and mentions to maintain active community engagement and customer care.
• Escalate feedback or inquiries to the appropriate internal teams when needed.

4.EDM Content Planning

• Coordinate social media content that aligns with the company’s Email Direct Marketing (EDM) themes.
• Ensure synergy between social and email campaigns for unified brand communication.

5.Performance Tracking & Analysis

• Monitor and report weekly/monthly analytics, including:

1. Engagement Rate (ER)
2. View Through Rate (VTR)
3. Community Metrics (CM)

• Provide actionable insights to optimize content performance across platforms.

6.WhatsApp Community Management

• Serve as the admin of the WA community, responsible for content planning, scheduling discussions, sharing job tips, and managing engagement.
• Drive traffic and conversion from WA groups to Bossjob’s app and social platforms.

• Bachelor’s degree in Communication, Marketing, Journalism, or related field.
• Minimum 1–2 years of experience managing social media, especially YouTube, X, and Facebook.
• Strong copywriting skills and understanding of platform-specific language, culture, and algorithm behavior.
• Experience in social media analytics tools (e.g., Meta Insights, YouTube Studio, TweetDeck, Google Analytics).
• Knowledge of digital marketing concepts including engagement metrics, CTR, VTR, etc.
• Proficient in trend monitoring, content ideation, and timely execution of viral content.
• Strong interpersonal skills and community management mindset.
• Detail-oriented with excellent organizational and time-management abilities.
• Able to work independently and in a remote setup (WFA).