Responsibilities - Lead the planning and design of promotional and user-growth features for a cryptocurrency exchange, including but not limited to trading competitions, referral commissions, check-in rewards, airdrop incentives, and task centers. - Develop a deep understanding of the exchange’s business model and user lifecycle, and formulate product strategies for user acquisition, activation, retention, and re-engagement to drive platform growth. - Identify growth opportunities through data analysis and user research, and continuously optimize conversion funnels and user experience. - Design event mechanics and incentive structures, leveraging market trends (price fluctuations, trending tokens, industry events) to boost user participation and trading activity. - Coordinate cross-functional teams—including design, development, QA, operations, and risk management—to efficiently deliver new features. - Track the performance of campaigns and growth initiatives, conduct data reviews, and iterate on optimizations to establish scalable growth models. Requirements - Bachelor’s degree or higher, preferably in Computer Science, Marketing, Economics, Finance, or a related field. - 2–5 years of product management experience in the cryptocurrency or fintech industry; experience in event operations, growth products, or trading platforms is a plus. - Familiarity with cryptocurrency exchange workflows and ecosystem, with a solid understanding of spot trading, derivatives, staking, and wealth-management products. - Strong data-analysis skills; proficiency with the AARRR model and growth-hacking methodologies, and the ability to drive product decisions with data. - Keen insight into user behavior and psychology, with proven creative planning and event-design capabilities. - Excellent cross-functional communication and project-management skills, with the ability to deliver results in a fast-paced environment. - Proficiency in English as a working language is preferred; experience driving growth in overseas markets is a plus.