Job Responsibilities:

1. Manage overseas social media accounts (Twitter, YouTube, TikTok, Instagram, Facebook, etc.), including content planning and promotion.

2. Develop content strategies, identify user needs, and create high-engagement content aligned with trends.

3. Monitor operational data, analyze performance, and continuously optimize advertising and content strategies.

4. Understand platform algorithms, possess strong content awareness and user insights, and explore efficient operational methods.

5. Manage ad campaigns (social media ads, Google Ads, etc.) to optimize ROI.

6. Identify and collaborate with KOLs/bloggers to develop and execute promotion plans.

7. Independently produce video scripts, editing, and operations.

8. Plan and execute online campaigns to enhance user engagement and retention.

Job Requirements:

1. Familiarity with overseas social media platforms and user behavior, along with prior operational experience.

2. Strong creativity and the ability to efficiently produce high-quality content and videos.

3. Data-driven mindset with the capability to refine strategies through analytics.

4. Proactive execution and awareness of industry trends and viral topics.