Our client, a MNC F&B chain seeks to hire a Category Strategy and Innovations Specialist to be based in CBD Singapore.

Responsibilities

• Market Research & Data Analysis: conduct in-depth market research on the Southeast Asian (SEA) market, with particular focus on Singapore (SG), analyzing tea consumption trends, competitive landscape and supply chain dynamics to provide data-driven support for product development decisions
• Consumer Research: investigate local consumer taste preferences through multiple research methodologies including surveys, in-depth interviews and blind taste tests, to accurately identify and address the specific flavor requirements of target consumer segments
• Suggestion & Innovation: spearhead tea product innovation by transforming market insights - including flavor trends, ingredient functionalities and sensory optimization - into executable R&D projects through effective cross-departmental coordination
• Post-Launch Evaluation: systematically gather post-launch consumer feedback and sales performance metrics for new drinks, working closely with R&D teams to develop continuous flavor innovations aligned with evolving market preferences

• Bachelor's degree or higher in Food Science, Nutrition, Marketing, or related fields preferred
• Minimum 3 years of experience of the tea beverage or FMCG
• Familiar with the Southeast Asian (SEA) market is preferred
• Proficient in English and Chinese
• Willing to travel internationally for assignments
• Strong market research and consumer insights capabilities
• Proven ability to independently manage and execute research projects
• Passionate about life; enjoys exploring new stores and novel experiences
• Only Singapore citizens and Permanent Resident

Interested candidates please email your cv to Victor Teoh (R1218406) ****.

Please include with your application: 

• Reasons for leaving your current and previous employment(s)
• Current / last drawn and expected salary
• Availability / notice period required