• Graduate of a course in Marketing, Communications, Business, Multimedia Arts, or related field
• Atleast 2–4 years of experience in digital marketing, content production, or campaign execution
• Proficiency in digital advertising platforms such as Facebook Ads Manager, TikTok Ads, Google Ads, Twitter Ads, LinkedIn Ads, etc.
• Strong understanding of ad targeting, bidding strategies, and campaign optimization techniques.
• Proficiency in graphic design tools like Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), and other relevant software.
• Knowledge of SEO/SEM and email marketing.
• Knowledge of analytics tools, UTM tagging, and basic reporting dashboards
• Experience supporting marketing for education, enrollment, or student-focused programs is a plus
• Ability to adapt quickly to new tools, trends, and workflow processes

Responsibilities:

• Manage and execute digital marketing activities that support CIIT’s branding, enrollment, and content strategies
• Develop and manage paid digital advertising campaigns across platforms such as Meta, Google, TikTok, and other relevant channels
• Create original and compelling content for digital platforms, including:
• Social media posts and campaign assets
• Email marketing copy and templates
• Online features and short-form announcements
• Event-related visuals and communications support
• Write effective copy tailored to different audiences and platforms, balancing creativity with clarity
• Design simple but polished visuals using Canva or Adobe Express for use across digital campaigns
• Collaborate with Admissions, Specialist Courses to ensure timely production and alignment of materials
• Track campaign performance using analytics tools, apply UTM tags, and assist in basic performance reporting
• Contribute to ideation and execution of digital strategies that support brand visibility, lead generation, and student engagement
• Conduct regular monitoring of competitors and trends, using insights to improve digital executions
• Ensure accuracy and brand alignment in all published content
• Support content updates and campaign-related needs on the CIIT website
• Assist in improving automation, campaign workflows, and digital processes where needed
• Perform other tasks relevant to digital content and campaign implementation as assigned