Marketing Campaign Execution & Coordination

• Support the marketing director in breaking down monthly/quarterly marketing plans into actionable execution calendars and workflows
• Prepare project briefs and lead kick-off coordination between internal teams (design, content, media, development)
• Track project milestones to ensure timely delivery of creative assets, social posts, landing pages, and media placements
• Perform quality checks across deliverables, ensuring brand alignment and technical accuracy upon launch.

Social Media & Content Operations

• Support the development of multi-platform content strategies and monthly content calendars
• Work closely with writers and designers to review copy, visuals, and short-form video scripts
• Schedule posts across platforms using tools such as Meta Business Suite, Later, or Hootsuite
• Organize community engagement activations (e.g., giveaways, comment campaigns, live stream support)
• Monitor post feedback and escalate relevant user concerns to internal teams.

Ad Management Support & Performance Monitoring

• Coordinate with the paid media team to ensure timely preparation of ad creatives and landing pages
• Understand the structure and basic operations of ad platforms such as Facebook Ads, TikTok Ads, and Google Ads
• Assist with audience setup, A/B testing frameworks, and campaign monitoring
• Compile weekly performance snapshots and suggest creative/media optimizations based on KPIs.

Analytics & Campaign Reporting

• Utilize tools such as GA4, Meta Insights, TikTok Analytics to track user behavior and content performance
• Compile performance dashboards including reach, engagement, CTR, conversions, and retention
• Assist in producing post-campaign reports and proposing data-driven improvement suggestions.

Requirements

• Associate or Bachelor's degree in Marketing, Advertising, Digital Media, or a related field
• At least 2 years of experience in digital marketing execution or social media/content operations
• Strong familiarity with Facebook, Instagram, TikTok, YouTube, and platform-specific content strategies
• Hands-on experience with at least one content scheduling or community management tool (e.g., Meta Suite, Later, Hootsuite)
• Working knowledge of paid advertising tools (Meta Ads Manager, Google Ads) is a plus
• Proficient in project management tools (Notion, Trello, or Google Sheets)
• Ability to read and interpret campaign data with structured thinking and problem-solving mindset
• Strong communication skills, excellent task management, and ability to meet deadlines in a multi-tasking environment