Requirements

• 5+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e-commerce, or fintech
• Proven hands-on experience running high-volume SMS campaigns and A/B tests
• Deep knowledge of segmentation, player lifecycle triggers, and retention journeys
• Experience working with telco dashboards, SMS platforms, or CRM tools
• Familiarity with omnichannel approaches: SMS + Viber + email or push
• Detail-oriented, proactive, and comfortable with performance reporting

Key Responsibilities

• SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign calendar aligned with casino and sportsbook promotions
• Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g. bonus reminders, churn reactivation, inactivity nudges)
• Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new depositors, high churn risk) to drive tailored messaging
• Copy Development – Collaborate with Creatives and Product teams to develop high-converting, brand-aligned SMS copy
• Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs using internal dashboards or telco tools
• Tech & Vendor Coordination – Work with SMS gateway or telco partners to manage throughput, API triggers, and escalation protocols
• Compliance & (text incomplete — please provide the continuation so I can finish this section properly)

Salary Package (Lead)

• Up to ₱70,000.00