We are seeking a highly motivated and results-driven Lead Generation Associate to join our team. The successful candidate will be responsible for identifying and generating sales leads through various channels, including email, phone, social media, and online research. The Lead Generation Associate will work closely with the sales and marketing teams to ensure that all leads are properly qualified and nurtured throughout the sales process. 

Duties and Responsibilities 

• Conduct market research to identify potential customers, target industries, and business opportunities 
• Generate sales leads through various channels, including email, phone, social media, and online research 
• Qualify leads based on established criteria and set up appointments for the sales team 
• Use CRM software to track, manage, and maintain accurate records of leads, prospects, and customer interactions 
• Manage and nurture client accounts to ensure customer satisfaction, retention, and long-term relationships 
• Collaborate with the sales team to develop proposals, close deals, and meet revenue targets 
• Cross-sell and upsell products or services to existing clients to maximize account value 
• Work closely with the marketing team to develop and execute lead generation and sales campaigns 
• Ensure smooth communication between clients and internal teams for successful project delivery 
• Meet or exceed assigned sales, account growth, and lead generation targets and KPIs 
• Continuously improve lead generation, account management, and sales strategies based on data analysis and feedback 

Qualifications/ Requirements of the job 

• Bachelor's degree in business, marketing, or a related field 
• Excellent communication, negotiation, and interpersonal skills 
• Strong organizational skills and attention to detail 
• Ability to work independently and as part of a team in a fast-paced environment 
• Proficiency in Microsoft Office Suite and CRM tools 
• Familiarity with sales, account management, and marketing techniques and principles 
• Experience with social media platforms and online research tools 
• Goal-oriented mindset with the ability to meet and exceed targets