Responsible for large-scale media advertising in overseas markets (e.g., Latin America), developing media placement strategies, executing ad campaigns, and optimizing performance.

• Operate and manage advertising platform accounts (including Facebook, Google Ads, TikTok, Unity Ads, AppLovin, Vungle, DSPs, etc.), perform audience targeting, budget allocation, and daily monitoring.
• Analyze advertising metrics across channels, utilize multi-attribution platforms, and provide optimization recommendations to improve user acquisition efficiency and ROI.
• Conduct research on game-related ad creatives and produce scripts.
• Monitor and research global competitor ads in real time to effectively guide ad optimization direction and creative development.

Requirements

• At least 2 years of overseas market advertising experience, preferably in the gaming industry.
• Proficient in hands-on ad placement and optimization across major global media channels (Google, Meta, TikTok, X), covering both app and web platforms.
• Familiar with creative strategies for gaming ads and able to collaborate closely with the design department.
• Strong data analysis and cross-departmental communication skills, capable of independently writing reports and proposing actionable optimization recommendations.