• At a high level, this is a Digital Marketing support role in a marketing agency.
• There’s no immediate requirement for any client-facing capacity, though it should be understood that this is a possibility in the future. 
• Most requirements involve repeatable efforts that will span the majority of our clients. 
• Our primary client target audience is founded e-Comm businesses on the Shopify platform.
• Our services focus on a constellation of Paid Ads, SEO, and email marketing.
• We are continually developing frameworks and methodologies to promote consistency and scalability, meaning that while we will want someone experienced in digital marketing.

Essential Characteristics 

• Real attention to detail. There aren’t many people who feel they don’t pay good attention to detail, but we all know it when we see it.
• What we require in this context can't succeed without this quality. 
• Structured, able to organize, willing to use the required processes and tools, and contribute to a culture of transparency and accountability
• A holistic understanding of Digital Marketing and production - advertising assets, SEO copy, email copy. 
• Genuinely curious and adaptable to change. Process-oriented and has the need to continually adapt to new and better solutions.

Competency and experience: 

• Experience with Ads Management, particularly Google Ads and Meta (Facebook).
• This would encompass campaign setup, optimization checks, keyword research and performance management, and account hygiene.
• Creative production support; working with contractors and specialists to get Ad assets produced. From the briefing through the QA process.
• The concepts would be completed and we have a dedicated designer and content specialist, so this is definitely a production focus.
• Overseeing a very specific element of an SEO production process.
• This is less about being an SEO and more about learning the process we work through in order to develop content that is suitable for Shopify - blogs and Collections pages as examples.
• We tend to use copywriters, though this could expand to content being written if capacity and confidence in this area were available.
• We have tested this process on someone with zero SEO experience and it can be done.
• Anyone with competent English language skills will find this manageable. 
• Problem-solving with Shopify and Ads Product Feed services like Datafeedwatch. 
• Data entry - daily updates (Mon - Fri). This is drawing info from Google Ads, Meta, other Paid Digi platforms, and Shopify. 
• Marketing dashboard configuration. We use a service from Agency Analytics. 
• Email Marketing experience. Messaging, conversion. We use Klaviyo. 
• Understanding of e-commerce businesses. 
• Conceptual knowledge of project management. What a sprint is, the importance of deadlines, and prioritization.
• As you know client and agency relationships are good as long as the client benefits, and in our case, that's measured by performance which is complemented by timely asset production.

Qualification

• 2+ years in Digital Marketing would be ideal, preferably with experience in a digital agency
• Bachelor’s Degree in Marketing, Business, or any relevant course
• Has a good understanding that paid digital services are a business operation (generating client revenue)
• An empathy with the client and an understanding that our effort feeds their bank account is mandatory.
• Ability to follow processes and contribute to improvement in the way things are done.
•  Ad account campaign management - Google Ads, Facebook — copywriting experience for ads would be beneficial. 
• Production/PM experience would be advantageous

ShoreXtra Perks

• Free barista-style coffee
• Free parking and jeepney services
• Highly engaged team
• Unlimited potential for growth
• Challenging role
• Fun and family-oriented working environment

Work Set Up:

• On-site
• Monday to Friday, 6:00 am - 3:00 pm