• Outline, strategize and carry out digital marketing campaigns,
• Manage and shape social media marketing efforts, including determining the optimal social media platforms and channels
• Analyze campaigns to determine the right metrics and key performance indicators (KPIs) before measuring performance and creating reports
• Identify new opportunities to generate leads and boost conversion
• Collaborate across disciplines to maximize the efficacy of digital marketing campaigns, including with designers, developers, and communications professionals

Requirements

• Bachelor’s or master’s degree in multimedia, marketing or a related field
• Proven working experience in digital marketing
• Knowledgeable in using photo and video editing apps
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels