Job Responsibilities:

• Manage campaign budgets effectively and optimize for key performance indicators (KPIs) like conversions, click-through rates (CTR), and return on ad spend (ROAS).
• Plan, develop, and execute paid advertising campaigns across Google, LinkedIn, and Meta platforms.
• Conduct keyword research, audience targeting, and ad copywriting.
• Maintain and monitor keyword bids, manage daily and monthly budget caps, impression share, quality score and other metrics
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and support the creation of paid search marketing initiatives
• Stay up-to-date on the latest industry trends and best practices in paid advertising.
• Analyze campaign performance data and provide regular reports with actionable insights.
• Provide creative copy suggestions and graphical ad templates
• Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
• Keep pace with search engine and PPC industry trends and developments
• Monitor and administer web analytics dashboards, reports and key reporting tools.
• Monitor and evaluate search results and search performance across the major search channels
• Collaborate with the marketing team to ensure campaigns align with overall marketing strategies.
• Communication to stakeholders, team and management on project development, timelines, and results, and dependencies

Job Qualifications:

• Bachelor’s degree holder
• Experience in digital marketing ads
• Related experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc.)
• AdWords / Bing certification a plus
• Related experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Related experience in managing moderate to large scale PPC accounts in a variety of different business verticals
• Strong analytical skills with an ability to analyze and draw insights from data sets
• Good knowledge of excel; comfortable in analyzing data sets, formulas, and pivot tables
• Good verbal and written communication skills
• Ability to work to deadlines in a fast-paced environment
• Flexible & Agile working attitude with good problem-solving skills
• Amenable to work in flexible shift

Why join us?

• Experience the perfect blend of work-life balance with our hybrid setup: work from home with occasional onsite visits
• 24 annual PTOs
• Abundant learning and development opportunities
• HMO coverage from day 1 (for you and up to 4 dependents)
• Life and accident insurance for employees from day 1
• Competitive compensation package with annual merit increases, and commission plan
• Flexible Retirement Plan

Please refer to job description.