Segmentation & Triggers – Use Optimove to segment users based on behavior (e.g., VIPs, lapsing bettors, high-converting players) and set up real-time and scheduled triggers.

Creative Collaboration – Work with Creative and Product teams to craft engaging, personalized content that is channel-appropriate and brand-aligned.

Performance Analysis – Monitor delivery, engagement, opt-out rates, and conversion metrics across all channels; provide actionable recommendations for improvement.

Compliance & Best Practices – Ensure all communications meet PAGCOR, ASC, and telco regulations (e.g., disclaimers, opt-out logic, frequency limits).

Requirements

• 3+ years of experience in CRM, retention, or lifecycle marketing for digital products (gaming, e-commerce, or fintech preferred)

• Hands-on experience using Optimove for campaign orchestration, segmentation, trigger setup, and analytics

• Familiarity with multi-channel CRM flows—especially SMS, followed by Viber, email, and push

• Strong understanding of user lifecycle management, segmentation logic, and behavior-driven marketing

• Comfortable working with telco dashboards, SMS platforms, or CRM APIs

• Detail-oriented, analytical, and proactive with campaign insights and reporting