Job Summary:

The Marketing Content Writer will produce and execute year-round content for Business Unit shows to drive brand awareness & audience engagement across all marketing channels. The successful candidate will play a vital role in the promotional strategy, working with various show teams and marketing colleagues. Primary responsibilities include delivering and enhancing various strategies and programs to achieve the “always on” cycle of supported BU events. There will also be close collaboration with the marketing, digital, sales & design teams to plan and develop engaging content across all marketing channels for various audiences, for both face-to-face events as well as digital/virtual event offerings.

Accountabilities

• Plan, produce and execute 365 content strategy and experience program that leverages data driven insights content standards and customer experience advancements to increase audience size, CSAT, engagement conversion rate, brand awareness and sales in collaboration with MD, DS & ED.
• Work with various teams to create a holistic editorial calendar of activity across supported events, that is in line with other comms or media plan from the campaigns and social teams
• Work with relevant teams to ensure content is created, channels are updated, and collateral is delivered on time and to expectations. Re-purpose content across various channels and formats – including email campaigns, social media, websites, and ads (digital and print)
• Identify industry trends & think out of the box about your industry and how best to deliver relevant and exciting content to drive growth and engagement
• Deliver multi-channel content that is consistent, fit for purpose and which puts the customers’ needs and experience at the heart of its offering
• Monitor analyse and report on content performance. Identify top-performing content against set metrics; use this insight to personalize and optimize content for greater customer engagement
• Works within partner teams to measure progress and drive actions from daily insights.
• Provide marketing and sales leadership with new business insights and knowledge of 365 experience strategies and expected performance against targets.
• Play an active role in bringing the relevant business partners together to ensure that content planning, creation and brand proposition is approached as a strategic deliverable. You will work to ensure that each team is aware, able and ready to deliver their part of the experience
• Work with the business units to deliver key messaging planks and creative, content-led campaigns which are developed within brand guidelines and reflect the brand’s tone of voice. Develop a strong understanding of each event’s brand, voice & positioning
• Work with the SEO, web, digital & graphic design team to combine copy with visuals to complete concepts tracking customer journeys and engagement on websites. Bi-annually, provide input on annual refresh of brand creative and website design
• When applicable, architect an in person conference program designed around year round learnings to drive attendance, engagement and sales. Work to create hybrid experiences across all platforms pre, during and post show
• Manage and maintain the local newsletter of REPH

Other Qualifications/Requirements:

• Must possess at least a Bachelor's/College Degree in Mass Communication, Marketing or any related degree
• Must have at least 2 years of working experience in the related field is required for this position
• Excellent communicator (written and verbal) with strong presentation skills
• Strategic marketing and value proposition development experience
• Creativity and the ability to develop original content focused on customer engagement
• Experience with social media and email campaign management

Please refer to job description.