Job Function:

The Chain Marketing Manager will oversee the end-to-end marketing activities for SM Store chainwide campaigns. This role involves strategic planning, execution, and optimization of marketing campaigns across multiple channels and platforms

• Develop and prepare campaign objectives and strategies that align with the business goals and market needs.
• Work with key stakeholders to provide actionable insights and recommendations for continuous improvement.
• Develop clear, comprehensive creative briefs outlining key insights, target audience, key messages, and campaign objectives.
• Develop and manage content strategies for social media platforms, ensuring alignment with overall brand and campaign objectives
• Coordinate with internal teams, third-party agencies, and external vendors to ensure smooth execution and alignment with campaign objectives.
• Manage the approval process for all campaign materials, assets, and deliverables, ensuring timely sign-offs from relevant stakeholders.
• Ensure the highest standards of execution quality, including content accuracy, creative consistency, and alignment with brand guidelines.

Key Qualifications: 

• Bachelor’s Degree in Marketing/Advertising/Communications
• At least 5 years work experience in Marketing/Advertising/Promotion
• Strong leadership skills; stakeholder management and multi-level collaboration skills

Please refer to job description.