Job Objective

The position is responsible for effectively managing the day-to-day requirements / projects of Agency clients.

Key Responsibilities

I. Account Stewardship

• Build strong, long-term client relationships

• Act as point of contact for clients and address queries effectively and in a timely manner

• Provides weekly project/status updates to Client

• Conducts trade checks and monitors weekly competition via database or on site as a reference for preparing competitive reports

• Shares competitive updates, industry news, best practices with Client

• Monitors feedback on campaigns launched

• Works with Traffic in managing account workload requirements

• Stay up-to-date with digital marketing trends and spot opportunities for the brand

• Ownership of brand pages/assets and works with support teams to ensure that these are well managed

II. Campaign Development and Production

• Prepares and Issues Job Orders

• Collaborates with the Creative and Digital services team, Production, Suppliers and the Client to ensure submission of deliverables as stated in the Job Order

• Prepares estimates of project timelines and manages these

• Prepares presentation decks

• Coordinates with media for release of materials for airing and publication

• Coordinates with/briefs other agencies, media/BTL, for implementation of plans and strategies in its respective discipline

• Initiates cost estimate development for production

• Identify opportunities for press coverage linked to campaigns

• Manage and adjust social calendar as needed

III. Reports

• Leads competitive report and presentation to client

• Captures agreements from meetings via Call Reports and aligns with the team

• Regularly check on page performance/social listening and act accordingly

• Prepare post evaluation and social reports. Analyze impact and implications to the brand

IV. Regulatory Compliance

• Facilitates clearances / permits needed

• Ensures that campaigns comply with ASC rules and regulations

• Compiles and submits requirements for ASC clearances or hearings

• Applies for DTI/FDA permits as needed

V. Administrative Responsibilities

• Keeps brand files/ resources

• Monitors and tracks cost estimates and post production reports

• Manages talent/influencer contracts, track milestones and ensure agreed scope are met

• Assists in monitoring of man-hours on the account

VI. Strategic Plan

• Assists supervisor and planning in preparing and presenting campaign strategy, creative briefs and campaign frameworks

• Works with supervisor and strategic planning team for planning initiatives

VII. Other responsibilities

• Performs all other necessary tasks that may be assigned by the Group Account director/Account Director from time to time

Functional Competencies

• Digital Marketing
• Knowledge and usage of Digital Media (ie technical, policies, process, partner network)
• Project Management
• Account Basics (Call Reports/Work in Progress,etc)
• Presentation skills
• Understanding of Different Channels/Media Touch Points
• Understanding and Development of Strategy
• Knowledge of MS Office
• Knowledge of Production processes
• Negotiation Skills
• Understanding of Agency processes
• Analytical Thinking
• Understanding of Market / Consumer Research
• Understanding of Agency / Account Financials

Please refer to job description.